Uber (UBER) is looking to hire several dozen engineers and product managers this year as the company pushes to accelerate its financial services efforts, CNBC reported Monday, citing people with knowledge of the plan.

According to the sources, the ride hailing company is hiring for a new fintech outpost in New York, where the team could eventually exceed 100 workers.

The efforts are likely to be centered on ways to increase engagement and loyalty to the Uber platform, people who attended a recruitment event earlier this year reportedly told CNBC.

A job posting on LinkedIn shows Uber hiring for an engineering manager for New York financial products, and describing that the two major areas that the financial products team are focused on are building new payment experiences incentivizes riders and eaters, and helping the company’s supply customer groups manage the funds they earn on Uber.

A person with knowledge of the matter told CNBC a more radical possibility would be an Uber bank account, where Uber could eventually remove middlemen with its own bank.

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